Platform for adult games Nutaku approaching 40 million registered players.
At the first Nutaku developer conference, held during Gamescom week in Cologne, Nutaku and MindGeek, vice president of games and mobile applications, Mark Antoon, said that number was around 25 million during Gamescom 2018.
You can see the platform’s growth over five years in the graph below.
The Nutaku platform currently receives around 130 million visitors a month – up from 70 million a year ago. In the past four years or more, the platform has generated 1.86 billion visitors of all time.
Antoon said the platform growth was aided by word of mouth, search engines, marketing campaigns, influencer marketing and an affiliate program.
More games, more sales
In 2015, when it first launched, Nutaku only had three games. Today it has over 375 titles.
Antoon noted that there had been a major shift to mobile devices on his platform, which also works with the PC browser. Currently, 49 percent of users play on mobile devices, while mobile device sales outpaced PC browser sales last month.
Antoon also said the platform generates more revenue in a month than it did in 2015.
For the past month, Nutaku has generated more revenue from mobile devices than from PC browsers
Nutaku launched an Android store earlier this year, and now the average revenue per daily active user has been higher on Android than it is on PC browsers.
Nutaku announced a number of changes to its revamped platform, including switching to dark mode, new search features, the ability to play favorite games, and sidebar navigation.
It also revealed that through its Nutaku Publishing initiative, the company has invested $ 10 million in studios around the world to develop games for adults.
You can check our more of ours Gamescom 2019 Weekly coverage here. Don’t forget to read the great stories from Devcom 2019 here also.