Discovery has launched its new streaming service Discovery+ within the U.S. on Monday, hoping to carve out its personal unscripted nook of the already crowded streaming house.

Discovery+, which debuted within the U.S. Monday after launching in a number of different nations, dubs itself “the definitive non-fiction, real-life subscription streaming service.” Its library contains greater than 55,000 episodes of greater than 2,500 reveals from TV manufacturers together with HGTV, Meals Community, Animal Planet, TLC, ID and extra. It can additionally provide unique sequence and exclusives, like BBC’s “Planet Earth.”

The service will embrace a $4.99 month-to-month ad-supported tier (on par with NBCUniversal’s Peacock’s premium tier with advertisements) and a $6.99 month-to-month ad-free tier (which prices the identical as Disney+). It is also working with Verizon to offer 55 million prospects as much as 12 months of Discovery+ at no cost, relying on their plan. Different opponents embrace AT&T‘s HBO Max, which prices $14.99 a month, and Netflix, which has a regular plan costing $13.99 within the U.S. 

The service can be streamed utilizing Amazon Fireplace TV, Android TV, Apple TV, Chromecast, Roku and Samsung gadgets, together with cellular, internet and recreation consoles.

“Our primary purpose was to be out there on each platform in America,” Discovery president and CEO David Zaslav mentioned Monday on CNBC’s “Squawk Alley.” 

He added that he believes the service is differentiated from its present friends.

“We imagine that we’ll let the remainder of that group battle out scripted sequence and scripted motion pictures, however now we have an amazing lane within the U.S. and world wide, and that lane is now we have nice content material that folks love: ’90 Day Fiancé,’ Chip and Joanna Gaines, Oprah Winfrey,” he mentioned. “And we’re utterly differentiated.” 

He mentioned that makes the service a complement to well-liked present providers.

“We’re an amazing companion to Disney and Netflix,” he mentioned. “In case you have Disney or Netflix, you will have two nice merchandise, however we’re utterly totally different and we go very well with them.” 

Zaslav would not share projections for the way a lot the corporate expects subscribers to develop within the subsequent 12 months.

“We expect… that we may be very, very huge,” he mentioned. “That is our guess, we’re placing lots of assets behind it, and over the subsequent couple of quarters we’ll be reporting out our numbers after which we’ll be projecting out how huge huge actually is.”