AMC Entertainment CEO Adam Aron on Thursday defended the corporate’s resolution to proceed working its film theaters through the coronavirus pandemic, whilst one in every of its prime rivals selected to briefly take its screens dark

“We expect it is the suitable resolution to remain open,” Aron stated on CNBC’s “Closing Bell.” “We have had thousands and thousands of individuals … come to our theaters in america and definitely in Europe since we reopened this summer time.” 

Aron pointed to the historic deal AMC reached with Universal Pictures in July as a purpose the corporate is able to preserve its theaters open. The settlement shortened the time that Common’s movies needed to be proven in AMC theaters earlier than shifting to on-demand streaming from 90 days to 17 days.

“We get a reduce each of the theatrical income and the house income. That is an settlement that AMC has struck,” Aron stated. “Our opponents haven’t but struck that settlement.” 

The lack of blockbuster movies was a chief purpose for Regal Cinemas’ mum or dad firm, Cineworld, halting operations at its U.S. and U.Okay. theaters. Its CEO, Mooky Greidinger, instructed CNBC on Monday it had change into “form of a grocery store that don’t have any meals to promote.” 

Aron acknowledged the shortage of latest blockbusters is a problem in motivating individuals to return to the theater, evaluating AMC to a automobile dealership with out new automobiles to promote.

Even so, Aron stated that in its take care of Common, it can have upcoming releases equivalent to “The Croods: A New Age,” which is due out the day before Thanksgiving

“There are 5 Common films which can be popping out between now and Christmas Day that AMC might be able to point out because of that settlement,” Aron stated. 

AMC is continuing with further reopening plans, together with in Washington after receiving clearance from the state to renew operations. By mid-October, the corporate can have more than 80% of its roughly 600 theaters open — though the important thing market of New York stays closed. 

Aron defended AMC’s coronavirus safety protocols, together with enhanced cleansing and restrictions to take care of social distancing. He additionally stated there’s a want for film theaters within the pandemic. 

“We’re within the enterprise of amusing and entertaining individuals. If there was ever a time when individuals wanted to be amused and entertained, to flee the stresses of the every day life, it’s proper now when corona is hitting this nation very laborious,” he stated. 

Shares of AMC closed larger by 2.48% on Thursday to $4.14 apiece. The inventory is down 42.8% to this point in 2020. 

Disclosure: NBCUniversal is the mum or dad firm of Common Studios and CNBC.